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Walmart Turns to App for Valentine's Day Promotions

Mobile promotional activity around Valentine’s Day is reaching new heights this year, with savvy retailers such as Walmart aiming for a bigger piece of the upcoming holiday’s sales by leveraging smartphones to deliver utility, inspiration and context. One of the takeaways from the 2014 holiday shopping period was that the best mobile promotions do not simply repeat content from other channels but engage mobile shoppers with experiences that are relevant to them.

Read the whole story at Mobile Commerce Daily »

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