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iPhone 6 Users Found to Spend More

With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers. New data from Citrix shows that iPhone 6 Plus users consume mobile data at twice the rate of iPhone 6 users thanks to their video consumption habits. At the same time, digital commerce platform Skava reports that iPhone 6 Plus users are big spenders.

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