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Weekend Mobile Ticketing Up for Fandango

Movie ticket marketplace Fandango saw record-breaking ticket sales come from mobile devices this past weekend, following the premiere of Universal Pictures’ film Fifty Shades of Grey. Fandango attributes its success to millennial behavior along with the long, holiday weekend contributing to the high numbers achieved on mobile. With the combination of Valentine’s Day and Presidents Day shaping millennials’ weekend plans, those consumers were more likely to venture to the Fandango mobile app to check movie times.

Read the whole story at Mobile Commerce Daily »

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