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Retailer Adds Beacons to Mannequins

Ted Baker's Westfield White City shop in London has installed beacons in its mannequins, as the fashion brand looks to use mobile technology to communicate with its customers during their in-store shopping journey. Customers entering the store who have downloaded the free mobile app from Ted Baker's technology partner Iconeme will be able to receive push notifications about the products on display. Users can access links to purchase the items directly from Ted Baker's website, or find out where they can be located in the store. Beacons will also generate more detailed photos and descriptions of the products on customers' smartphones, while shoppers can use the information to create look-books, share fashion inspiration with friends or access additional offers and rewards.

Read the whole story at Essential Retail »

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