Customer reviews are now an expectation, not an option, for e-commerce sites. According to a study analyzing the impact of user-generated content on consumer purchase behavior from ratings and
reviews provider PowerReviews, consumers will abandon a site if it doesn’t provide the information they need. More than half (57%) of online shoppers reported specifically
seeking out websites with product reviews. Seventy percent of mobile shoppers reported being more likely to purchase a product if the mobile site or app they’re purchasing from has
reviews.Read the whole story at Chain Store Age »