• CMO.com, Tuesday, February 24, 2015 11:38 AM

Bendigo Marketplace shopping centre is planning to expand its use of beacon technology after a successful family-oriented marketing campaign last month triggered new levels of customer engagement and foot traffic. The shopping centre initially started working with proximity marketing consultancy, iProximity, on a trial beacon technology last year using retail offers delivered via its HelloLocal mobile app offering, marketing manager at Colliers International, Dannielle Downs, told CMO. The HelloLocal app is a white-label app which rebrands itself based on where it is being used and can be used for retail offers, communications and more.

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