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Apps Seen as Major Traffic Driver

According to research and advisory firm, Gartner, mobile data traffic will grow 59% this year. With the global population increasing at around 1.14%, this figure shows how much more data mobile users will be accessing over the course of this year and how dependent more and more people will become on mobile data. Gartner released the mobile data projections and other related data in a Q&A style release which featureda its research director, Jessica Ekholm. Among key trends highlighted by Jessica include the fact that mobile apps will be the biggest driver for the growth in mobile data traffic this year. Mobile apps or mobile applications differ from the online content(internet) in that they can be downloaded and installed on mobile devices (on compatible mobile operating systems) and can be accessed online or offline, whereas online content which is browser dependent is available only when there is a connection to the internet. 

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