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Mobile Drives Clothing Sales in Europe

Research firm yStats has released a new reportconcerning digital commerce in Europe. The report notes that clothing has become the most purchase physical product in many European countries, including the United Kingdom, Spain, and Italy. In some countries, clothing stands out as having the highest sales volume of any other product category and this category represents the majority of cross-border purchases being made on the Internet. The report also notes that mobile commerce has helped make this possible. Retailers have begun to focus more heavily on the mobile space, launching new strategies that are designed to engage a new generation of consumers. These consumers have become very reliant on their smartphones and tablets, using these devices for just about everything in their daily lives. Shopping from a mobile devicesis often seen as more convenient, and retailers have begun to launch services that take advantage of this convenience for the benefit of their customers. Mobile commerce is, therefore, flourishing in Europe.

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