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Target Shoppers Warm to In-Store Mobile Location

Target continues to build its mobile prowess both in-store and online, as reflected by the retailer dropping its free-shipping minimum to $25 and newly revealed results showing that 25 percent of shoppers used its in-app product location maps during the holidays. The new shipping threshold is effective immediately and comes on the heels of positive customer response to the retailer’s free shipping options during the holiday season. Guests that prefer to shop online or via mobile devices will likely take advantage of this offer during sale times or seasonal events, while Target also ramps up in-store sales via the new maps located in its mobile application.

Read the whole story at Mobile Commerce Daily »

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