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Uber Partners with Starwood for Rewards

Starwood Hotels and Resorts and Uber are teaming up to offer the hotel brand’s Preferred Guest members the ability to earn more rewards points each time they take a ride with an Uber vehicle, displaying that cross-partnerships are imperative for marketers in the transportation and hospitality industries. Starwood is ramping up to bolster its already strong mobile strategy even more with the new partnership, which aims to combine high touch and high tech to provide guests with streamlined transportation modes and more engagement with the loyalty program. Members of the SPG program can now earn one Starpoint for each dollar spent on Uber rides.

Read the whole story at Mobile Marketer »

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