Delivery Agent has inked a deal with Toyota to power a TV-based interactive ad campaign for the carmaker’s 2015 Camry. The campaign is using Delivery Agent’s ShopTV
platform trigger interactive elements in the 30-second spot that provide more info on the car model. As this video of the ad shows, viewers with access to that interactivity can use
their remote controls to browse features of the Camry and receive more information directly by inputting their mobile phone numbers. Read the whole story at Multichannel News »