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Barneys Updates for More Mobile Shoppers

Department store chain Barneys New York is investing in its consumers’ online experience with the redesign of three of its Web sites with a mobile-first strategy. The retailer claims to be the first luxury retailer to use responsive design to more fully integrate content and consumer feedback into the ecommerce environment. Barneys looks to be at the forefront of digital within luxury, bringing its in-store experience to consumers regardless of where they are located and how they choose to connect.

Read the whole story at Luxury Daily »

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