Marketers’ need to offer consumers a more personal retail experience is challenged by just 20 percent of shoppers wanting retailers to know their current location, according to a new
Accenture survey. The Accenture Personalization Survey found that 14 percent want to share their browsing history, contrasted with the nearly 60 percent who want real-time promotions and
offers. The division on retailers’ tactics and the types of personal information consumers feel comfortable disclosing points to marketers’ need to offer something truly valuable to break
the ice.
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