L’Oreal is furthering its stake in the mobile space by partnering with commerce platform PowaTag to enable users to purchase beauty products by scanning cosmetics in magazine ads or in stores
with their smartphones, proving that scan-to-shop abilities are still a hit with consumers. The makeup brand has teamed up with the international commerce specialist to transform any consumer touch
point into a possibility for a mobile transaction to occur, from print advertisements and social media to in-store products. L’Oreal will be able to help customers circumvent long checkout lines
and streamline the entire shopping process via the new app.
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