One of the India's leading e-Commerce marketplaces Flipkart said that they are focusing on non-metros as Internet shopping is growing in such cities. Michael Adnani, VP - Retail and Head - Brand Alliances at Flipkart, in an interaction with ETTelecom's Muntazir Abbas, feels that m-Commerce segment would grow in tandem with surging mobile penetration. Excerpts. What are the drivers of e-Commerce in India? Today, customers don't want inconvenience for sh ..