• Mobile Commerce Daily, Thursday, March 19, 2015 9:55 AM

An E*Trade executive at the 2015 Mobile Marketing Association Forum New York revealed that 45 percent of the company’s daily users leverage its iOS 8 biometric security function, which enables users to sign into their account by pressing their finger against an identification button, proving that Touch ID is optimal for financial marketers. During the “Keynote: Mobile Helps E*Trade Take Customer-Centricity to the Next Level” session, the executive discussed the growing state of mobile, highlighting how the brand aims to engage with consumers regardless of their location. Users have investment opportunities all around them, and now can fully see them to fruition thanks to the versatility of mobile.

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