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Some Shoppers Prefer Beacon Directions, Says Study

Results from Conjure’s Apps and Brands Benchmark 2015 report, found that 18.1% of consumers would rather have beacons direct them around a shop than have to rely on an assistant. As a result Sam Clark, Managing Director at the Digital Studio, suggests that there could be as many as 60m beacons hitting the market by 2019. Retailers must turn digital in order to keep up with growing technological competition, something that Powa and digital agency putitout are looking to push by implementing the Powa Tag to the RAF online museum in early April.

Read the whole story at Retail Gazette »

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