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Facebook Courts Retailers for Messenger

Facebook hopes to transform the way  customers communicate with retailers by re-inventing the customer service platform. Facebook and its partner Zendesk, a customer service platform firm, are teaming up to allow businesses to provide scalable and responsive customer service to the more than 600 million people worldwide who use Facebook's popular Messenger app. The social media giant is inviting retailers and other companies to develop software that allows customers to communicate instantly with them through Messenger. “Messenger has changed the way people communicate with their friends, and now it’s opening new opportunities for businesses to interact with their customers,” said Adrian McDermott, Zendesk’s senior vice president of product development. “Consumers can communicate and engage with retailers within the messaging app they already use every day, on their own terms.”

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