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Jack in the Box Turns to Mobile Coupons

Jack in the Box is extending the life of a record-setting 80-foot-tall coupon and bringing it to consumers across the country through the power of mobile, showing how even a live event can be turned into a mobile offer. The hamburger chain recently won the Guinness World Records title for the world’s largest coupon to raise awareness of its new Buttery Jack burger. It is tapping social media to fuel users to share a photo of the coupon, with consumers able to redeem the offer by showing a photo of the coupon on their mobile phone at any location.

Read the whole story at Mobile Commerce Daily »

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