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MillerCoors Abandons Campaign In Distributor Dispute
- Advertising Age, Wednesday, April 1, 2015 8 AM
MillerCoors has scrapped a planned campaign for Coors Light because ads did not go over well with distributors. Instead the brewer is working on a new effort in hopes that it will be ready by June in time for the important summer drinking season. The stakes are high because Coors Light is the brewer's largest brand and the so-called Silver Bullet has been stuck in a sales slump.
