JCPenney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon, Macy’s and other retailers who are leveraging image
recognition to enable customers to snap photos and view similar items. JCPenney has had a relatively quiet start to 2015 in terms of mobile, and is likely aiming to keep up with its fellow major
retailers by ensuring that its products are easily searchable via mobile devices. Slyce predicts that visual search options will become requisite for brands in the near future, as it ultimately
provides instant answers to time-strapped consumers that could be swayed to visit a competitor’s mobile application or site if looking for an item takes too long.
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