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Apple Tries New Sales Technique With Watches

For its first two weeks in stores, merely trying on an Apple Watch will require an appointment, Apple revealed Tuesday. And even customers who book appointments won’t be able to take home the device that day — like online buyers, they’ll need to wait until April 24, the company told "The Chronicle." Forcing in-store customers to take part in fittings — almost as if the wearable were a wedding dress or bespoke suit — is a new sales technique for the Cupertino tech giant.

Read the whole story at San Francisco Chronicle »

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