American Eagle Outfitters is continuing its mobile-minded year by attempting to ramp up mcommerce sales with a new “offers” section within its mobile application, proving that consumers
are gravitating to mobile for exclusive offers. Users of the AEO | Aerie app are now able to click the “Current offers” button on the side bar to view up-to-date promotions and details on
how to redeem them. Consumers will still be able to scan products, shop the retailer’s inventory and purchase gift cards within the app as well.
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