Chinese jewelry retailer Chow Tai Fook leveraged a combination of beacon-supported location and proximity marketing with the WeChat mobile text and voice messaging communication service to generate
sales of more than $16 million, pointing to the potential for retailers and brands to accurately communicate with customers in the physical space through their phones. The jewelry brand worked
with beacon-provider Sensoro to deploy the low-energy, low-cost transmitters in 237 Chow Tai Fook stores in four cities in China through Tencent’s WeChat. The campaign, which
distributed e-coupons to users who had activated a “shake” feature on phones in stores that had installed beacons, highlights the advantages of working within an app instead of requiring
consumers to download a retailer’s brand application.
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