Mobile payments are likely to gain momentum with the inevitable expansion of Apple Pay. Though Apple has not yet brought its newmobile payments service to markets outside of the United States,
the early success of the service makes it likely that expansion is in the future. Europe is one of the most attractive mobile markets in the world, with high smartphone penetration and an expansive
mobile Internet infrastructure. Consumers in many European countries are using their devices to purchase products. In preparation for Apple Pay’s potential expansion to Europe, many companies
are beginning to improve their own mobile services. A new report from IHS Technology notes that these companies are becoming more mobile-centric, hoping to position themselves so they can benefit from
the launch of Apple Pay and other mobile payments services. Visa is one such company, which is expanding tokenization throughout Europe. This involves the use of digital tokens t
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