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Coke Leverages Mobile Commerce

Coca-Cola is leveraging mcommerce to make it easy to order a customized bottle of Coke bearing a name in place of the brand’s logo and have it delivered, marking the return of last year’s successful Share a Coke program. Using the mobile-optimizedShare a Coke Web site, consumers create a virtual bottle of Coke bearing their own name and share it with friends. Or, for $5 a bottle plus shipping costs, consumers can have a customized bottle sent to their homes. 

Read the whole story at Mobile Marketer »

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