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Chili's Launches New Mobile Loyalty Program

Chili’s is serving up a double helping of mobile with plans for a new loyalty program that will integrate with the chain’s order-and-pay tablets as well as a new service for texting guests when their reserved tables are ready. During its 2015 third quarter earnings call this week, Chili’s revealed its plans to soon introduce the loyalty program, called “My Chili’s Rewards,” in a bid to ramp up sales and in-store traffic. Guests will be able to use the Ziosk-powered tablets in restaurants to sign up for the platform, check accumulated points and redeem them when paying for meals.

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