• CMO.com, Monday, April 27, 2015 9:51 AM

The City of Sydney has launched an iBeacon trial aimed at driving audience engagement with its new seven-metre high World War II sculpture honouring Aboriginal and Torres Strait Islander diggers. Four beacons will be installed around Hyde Park South, where the new Yininmadyemi – Thou didst let fall sculpture is situated, and will push notifications to users of the city’s Sydney Culture Walks App advising them of the opportunity to listen to the story that inspired the artwork. The beacon trial is running for 12 months and is a partnership between the City of Sydney, Meld Strategies, Brand Culture and Beaconmaker along with the Culture Walks App developer, We Make Apps. The trial represents the first foray into beacon technology for the City of Sydney team.

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