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Yahoo Sees Mobile Surging in Market

The Taiwan unit of Yahoo Inc. predicted Monday that its mobile traffic on e-commerce business will exceed PC traffic in 2015 thanks to the Web portal's “Mobile First” strategy that has been pushed by CEO Marissa Mayer since 2012. The company's mobile transactions accounted for 30 percent of its total e-commerce revenues in the first quarter of this year, with mobile traffic exceeding 40 percent of the overall traffic on e-commerce platforms, according to Jacky Wang, vice president of the e-commerce group at Yahoo Taiwan and Hong Kong.

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