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Activities with Wearables Include Shopping

Thirty percent of consumers either own or plan to buy a wearable device in the next 12 months, and 34% of those consumers want wearable technology to make their lives easier – and that includes shopping. Those are among the findings of a new study by PowerReviews, a ratings and reviews provider. The study, “Mobile, Wearable Tech and Hyper-Relevance,” analyzes how new technologies are impacting retail. It finds that more than twice as many shoppers are accessing product reviews in-store via retailer’s mobile site (54%) than a retailer’s app (21%). According to the study, shoppers are most interested in using wearable tech to be reminded of special events (birthdays, anniversaries, holidays) while shopping in-store (28%); be alerted to in-store happenings like long lines in stores (25%). They also want to make seamless, one-click payments (22%) and navigate in-stores with interactive maps (20%).



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