Ibotta’s expanding cash back program suggests that while coupons have grabbed a prominent spot in mobile shoppers’ hearts, consumers are also gravitating to the opportunity to earn up
to hundreds of dollars a year without letting coupons dictate what brands they buy. Shoppers simply download the free Ibotta app onto their phone, or visit the Ibotta.com Web site, browse their
favorite products, unlock cash rebates, go shopping, and verify their purchases. The app’s expansion suggests that as more consumers move into mobile, cash back programs may resonate may
strongly with them, even as coupons become a mobile commerce staple.
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