Kohl’s and The Limited are getting behind online ordering and pick-up services that would serve up immediate gratification for consumers who are unwilling to wait for delivery while opening
opportunities for retailers to serve up mobile-specific offerings. By fall, Kohl’s plans to roll out to tablet and smartphone customers the in-store pickup program it now only offers on its
desktop site. The Limited also has announced an in-store pickup service. The moves illustrate how retailers are striving to deliver real-time product availability in the mobile context, so consumers
can be sure the product they want is waiting for them when they arrive at the store.
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