Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers. The brand hosted a tennis match outside its store on the Champs-Élysées in Paris, pitting brand ambassadors Maria Sharapova and Nei Nishikori against each other for a lighthearted game. By streaming the event on Periscope, Tag Heuer ensured that consumers around the world would have real-time access to the match as it unfolded.