Express is joining the growing list of retailers to roll out Apple Pay in bricks-and-mortar stores in an attempt to further develop customer service by offering a faster checkout and shortening purchasing lines. The apparel retailer released the option for Apple Pay in all of its stores worldwide on May 21. Express is hoping to generate a more authentic bond with consumers by making sure its customer service is sufficient, and a large faction of that is checkout lines, which Apple Pay significantly reduces.