New research from Skimlinks, which took in data from 15 months of commerce-related content, shows that nearly three quarters of all purchases measured are made using desktop and laptop
devices, rather than smartphones and tablets. In a world where everyone from web designers to search-engine giants like Google is telling you to deliver your websites and online
experiences on mobile as a priority, it seems that the most important interaction of all is still happening on the computer. Commerce-related content — or “comtent,” as
Skimlinks like to call it — describes content designed for the sole purpose of generating revenue, such as buying guides, product reviews, “get the look” articles, vouchers,
deals, sales, and product or service-focused list articles.
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