• Mobile Marketer, Tuesday, June 2, 2015 12:30 PM

A report from Key Lime Interactive reveals that travel and hospitality marketers with mobile applications must offer a personalized experience, loyalty program integration and last-minute deals to ensure a streamlined shopping process and maintain coveted space on consumers’ smartphones as competition grows. According to Key Lime Interactive’s in-progress Competitive Index report for last-minute hotel apps, mobile booking has gained significant traction among travelers, most notably in the last two years. Key Lime’s study is focusing on common trends and differences found within 16 top last-minute travel apps, such as Booking.com and HotelTonight, and has pinpointed the requisite tools needed for marketers to attract more customers.

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