• Let's Talk Payments, Tuesday, June 2, 2015 12:30 PM

California-based carrier Virgin America Inc. provides air travel services in the continental United States and Mexico. The company operates from its focus cities of Los Angeles and San Francisco to other business and leisure destinations in North America. British billionaire Richard Branson’s Virgin group owns a 25% stake in the airline. US law regulates that Americans must own most of the domestic airlines. The airline wants to make the customer experience of travelling hurdle-free by taking various initiatives towards this goal. They are using Amazon.com’s 1-click service as a model to follow and are adopting digital payment technologies and analytics. Eventually, the airline wants to offer one-click shopping so that customers who take the same flight regularly can book with just one click on the website or via a mobile device.

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