Starwood Hotels and Resorts is equipping event planners with a new mobile application to streamline and broaden decision-making capabilities. The “CrowdCompass” app, designed by event
management platforms Cvent and PSAV, will be available for event planners around the world, reflecting the transnational nature of business. Events constitute a good portion of revenue for luxury
hotel brands and reveal their properties to swaths of consumers who may end up staying as a guest in the future.
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