After launching mobile applications, ecommerce and entertainment companies are now focussing on getting them embedded in some popular models of smartphones, a move aimed at tapping into the
large customer base of handset makers. For instance, Paytm, Jabong and Hotstar have inked deals with handset manufacturers like Micromax, Intex, Spice, Microsoft and Karbonn.
"Up to 75-80% of our sales come through either our smartphone apps or mobile phones. So, mobile strategy is a vital .. Read the whole story at Economic Times »
