• Mobile Commerce Daily, Tuesday, June 16, 2015 12:30 PM

Which Wich Superior Sandwiches is rolling out a new mobile application and digital ordering platform, enabling customers to order and pay for hand-crafted sandwiches on their smartphones and pick them up at the restaurant. A slew of major restaurant chains, including Taco Bell and Starbucks, are piloting mobile-ordering capabilities, demonstrating the technology’s importance in the competitive sector. Now, Which Wich fans will be able to skip the line at bricks-and-mortar locations and grab their orders in a time-efficient manner, a move which may help the brand drive sales among consumers on lunch breaks or those with busy schedules.

Read the whole story at Mobile Commerce Daily »