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Panera Sees Mobile Execution As Key

Executives from Panera Bread and Westfield Group claimed at CXNYC 2015 that mobile has a critical role in driving the future of commerce at shopping centers and restaurant locations, thanks to disruptive innovations and the growing use of technology such as beacons. During the “Innovating the Customer Experience” session, the executives discussed their respective brands’ innovation efforts, highlighting how personalization and customer loyalty are paramount in rolling out new digital initiatives. Panera Bread has experienced momentous growth in mobile as a result of its mobile ordering and Rapid Pickup option, as well as the MyPanera Rewards platform.

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