• Washington Post, Monday, June 22, 2015 8 AM

Tesla designers brought women to participate in a focus group at its Palo Alto headquarters last year. The participants were asked to comment on Tesla's next vehicle, the third in Tesla's lineup: the Model X compact crossover, due out this year. The research seems to have paid off. Earlier this year, CEO Elon Musk said more than half of Model X pre-orders have come from women. Musk has said the new vehicle is meant to bring in more of an even mix, as the hot-selling Model S premium sedan is “a little too guy-centric.” 

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