McDonald's is letting customers really have it their way. The fast-food giant has launched an expansion of its "Create Your Taste" program to a new location in San Francisco. The customized
burger building system that allows customers to order from a tablet-like kiosk where they can customize everything from choice of buns and cheese to toppings and sauces. In upcoming
months, customers will also be able to build their own customized chicken sandwiches from the Create Your Taste platform. McDonald's says it is rolling out Create Your Taste to appeal to customers who
increasingly seek to customize their fast-food experience. Orders placed from the Create Your Taste menu are cooked to order at customized kitchen stations separated from the
traditional McDonald's kitchen. Orders typically take five to eight minutes to prepare and are hand delivered by a crew member directly to the customer's table, and arrives open-faced, in a polished
wire basket. Read the whole story at Chain Store Age »
