Back-to-school spending for both K-12 and college students is on the upswing this year. According to a study of more than 6,400 adults with children in K-12 and college conducted by the
National Retail Federation (NRF) and Prosper Insights, 29% of K-12 households plan to spend more in the current year than the previous year, as do almost 30% of college
households. Among those who say the economy will impact their back-to-school and college spending plans, 32% of college shoppers plan to comparison shop online, up from 28% in 2014.
The percentage of K-12 shoppers intending to perform online comparison shopping slightly grew to 31% from 30%.
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