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Shopping Drives Mobile App Economy in Market

Between 2014 and 2015, Asia experienced double digit growth within its mobile app economy with sessions growing 77 per cent, according to a report by Flurry Analytics, which describes the continent as “the lynchpin of the mobile revolution… designing and manufacturing devices and publishing some of the world’s most popular apps”. The growth is being driven by consumer categories, particularly shopping & lifestyle, which saw 278 per cent year-over-year growth in sessions in Asia, news & reading (134 per cent) and utilities and productivity (89 per cent), reflective of the region’s “growing purchasing power and sophistication."

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