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Companies Partner on In-Store App

  • Go-Mash, Tuesday, June 30, 2015 12:30 PM
We have reported on a few examples of co-branded campaigns in the last few months. The focus being how brands can leverage from one another – whether that be through use of platforms such as KitKat pairing with YouTube to deliver exclusive video content, or brands helping each other reach audiences based on a link in their offerings. The latest joint campaign to hit the high-street is from Subway Restaurants and Disney/Pixar. The two companies have joined up to provide a new kids application, providing exclusive mobile content to families whilst in-store.

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