As Apple Pay gears up to launch in Britain in July, Barclays Bank – one of the region’s major financial institutions – remains an important holdout while ramping up its own
wearables-based contactless payments strategy. Barclaycard first introduced the bPay wristband last year and is now adding a key fob, a sticker that can be adhered to a smartphone or other flat
surface and a mobile application, enabling users to make and manage contactless payments. While the financial institution is angling for a dominant role in Britain’s emerging mobile payments
market, the strategy could be hampered by restrictions on the size of transactions as well as the growing momentum behind Apple Pay.
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