Around the Net
Discover Channel's Shark Week Moves to Mobile Commerce
- Mobile Commerce Daily, Thursday, July 9, 2015 12:30 PM
Discovery Channel’s annual television event Shark Week is diving deep into mobile commerce to drive merchandise sales through Twitter’s buy button, leveraging daily deals and social media buzz. The weeklong programming has steadily become a highly anticipated televised event, and every year incites a social media blitz. Discovery is capitalizing on the trending nature of the event and is introducing innovative purchasing efforts to Twitter’s buy button through daily deals.
