• Mobile Marketer, Thursday, July 9, 2015 12:30 PM

Sports and concert tickets platform SeatGeek is spending approximately 50 percent of its advertising spend on mobile, proving that booking excursions on personal devices continues to gain traction among millennials. SeatGeek recently teamed up with mobile marketing solution AppLovin to bring a more mobile-first approach to the event brand’s marketing efforts, particularly as ticket providers have been somewhat slow in their mobile adoption rates. The joint campaign culminated in SeatGeek discovering that video advertisements are paramount in acquiring new customers, while banner ads still maintain relevancy for retargeting.

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