It started with home appliances, but this year has seen the idea of “smart” consumer products extend to soccer balls and liquor bottles as the technology evolves and promises
more seamless engagement opportunities for product marketers than was previously available. As the Internet of Things gains steam, marketers are increasingly looking to integrate mobile
directly into their products or onto to their packaging in ways that are more direct than QR codes and provide more value. The examples are just beginning to accumulate, from the Adidas MiCoach smart
soccer ball whose embedded sensor interacts with a mobile application to help train athletes to Remy Martin’s use of NFC chips on its bottles to make it easy for consumers to know the product is
authentic.
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